The Electric City

“Things may be bad where you live, but I guarantee you that it is a paradise next to the burning coal heap that is Scranton, Pennsylvania…If you went to the lowest circle of Hell, you’d still be 45 minutes outside of Scranton. I grew up there. I love it. It’s the single worst place on Earth.”*

Earlier this week, I was fretting over my most recent class assignment: craft a press release, full stop.

For what? An event of some kind, however you choose to define it.

How long should this press release be? That’s for you to decide.

What should it include? Oh, you know, relevant information. And whatnot.

I have never in my life written a press release, nor indeed publicized anything.

Anyway, I cobbled something together at the exact last minute — no, really, I submitted it at 11:57 pm (three minutes NOT-late!) — and it was, predictably, an unholy mess that we shall never speak of ever again.

During this same period of time — entirely unbeknownst to me — my brother Graydon (who is great) was engaged in a similar project for (one of) the organization(s) for which he works.

So, people, in case you were curious:

HERE’S HOW IT’S DONE.

 

*Sometimes SNL gets it exactly right.
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